E-Commerce in future: A Full Design Sprint.

Maria Sanchiz
5 min readOct 12, 2020

What might be the next great creation that will revolutionise our lives? How could be e-commerce in 10 years?

Big questions come to our mind about this technological world which moves blazingly fast changing our lives everyday.

As well, this question arrives to my team: How we imagine ecommerce in 10 years? This was our first Design Sprint challenge with an added difficulty, develop it fully remote.

So… let’s see what happens!

Welcome!

My team and me focused on what we considered one of the hardest products to shop over internet, medical drugs. We will cover the current awkwards and propose a complete solution.

MAP

With the chronic illness people in mind from this Covid19 situation we face, we took two users for our users journey to see the weak points in the process of shopping a medicine from its local pharmacy.

Typically a user realises that he is running off a medicine that he needs so he has to drive to it’s local pharmacy to buy it, but it could be out of stock so the travel will end in a waste of time for him. In that case the user will make an order to the pharmacist who calls him back when the drug arrives and it’s ready to be carried by the user.

From this argument we realised that the main issue is the waste of time caused to the user during its travels to the pharmacy. So, How Might We…? We exposed user experience questions in our virtual wall. Those questions we will move on to the silent vote, to choice the most viable or interesting.

SKETCH

From the MAP step meeting, everyone thought solutions to solve the problem.

From its own perspective every team member develop a concept that will help the end user to reduce the complexity of shopping medicines, paying attention to the finer details getting in result a polished user experience.

Pharma home - Digital First aid kit - Paid by face - Pharmaplus

DECIDE

Coming back to our virtual meeting room, everyone has the opportunity to show its concept to the rest providing a brief description of the provided solutions to the main issue.

After that we proceeded to individually mark the stronger points of every proposal, (this method is known as dotmocrazy).

Finally we put on the desk everyone remarks and we realised that we have a lot of shared solutions across all the concepts, so we build a list of the musts features that our final project has to implements:

  • Biometric personal identification
  • Daily medicine schedule
  • Multi User experience
  • Personal doctor communication
  • Electronic Prescriptions bank
  • Integrated Payment platform
  • Real time tracking view
  • Personal medicine stock

With all this in mind we decided to implement of the above solutions in to a mirror, as we strongly believe that it provides the most natural feeling to the user and it will acomodates raplidly. He will have access to the daily medicine schedule and its personal medicine stock at wake up time or go to bed time, when you usually prepares yourself for the day, also the bathroom is a common place where we all store the medicines so this provides a centralize place for all his medical needs.

The following step in our product development we wrote the technical script. For the target user we choose a 65 years old man, with some chronic illness.

Storyboard

A PROTOTYPE HAS BORN:

In the next day we build a moodboard to define every aspect of the design system that will be used for our user interface.

JUMP TO THE STAGE: USER TEST !

According to our defined target user, we kindly ask familiars and close friends to be our test users and the firsts ones playing around with our product.

The user experience test consisted of:

  • Login / Logoff in the mirror
  • Ability to move over the menu
  • Check daily to-take-medicines
  • Put on / off reminders about today feeds
  • Review inventory
  • Go into the store
  • Use electronic prescription
  • Choose delivery and payment method

With all the user feedback retrieved from the tests we realised that there were some issues and common complaints about the application:

Confusing shop access: some test users found confusing to see a full detailed view of the medicines in the calendar which looked like the shop (first aid kit) so we changed the information hierarchy.

Changes before and after.

Counterintuitive icons: ocasionally users found icons meaningless to its designed propourse, we decided redisign them.

Changes before and after.

Sparse shops: users found the main shop view a little bit untidy because we provided really few options to shop medicines so we rebuild the shop adding a search box, recent orders, stock view and a shortcut to electronic prescription bank.

WE ARE PROUD TO PRESENT: INPHARMA.

Landing page

Test it if you want, click here

Hope you enjoy it!

Pere Feliu

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